Post by account_disabled on Feb 17, 2024 4:18:22 GMT -5
Health services are included in public services and advertising, like other commercial transactions, is not in accordance with the laws they are bound by. But of course, marketing is necessary in healthcare. Because private health institutions are commercial enterprises, they have to generate income. To achieve this, health marketing is done. In the past, healthcare organizations that tried to do physical marketing with traditional methods had a hard time due to advertising bans. These businesses, which have almost no resources to explain the health services they offer to the public, can now use digital tools to describe their health services and are not affected by advertising bans.
Although digital marketing has Business & Consumer Email List developed and a shift to this area is common, including in the healthcare sector, healthcare businesses still have to do physical marketing. The marketing elements here should not be seen only as corporate identity tools and promotional tools. Details such as customer relations management of the healthcare institution, the quality of the physical environment, and ensuring the satisfaction level of the patients are all marketing elements. To put it clearly, a health institution that does not meet these conditions is not expected to experience a long-term process. Why is Digital Important? It is the entire process of marketing health services, announcing the services to the public, and leaving patients satisfied with the institution as a result of their involvement in the processes. This includes pricing etc.
Elements are also included. Of course, in order for the patient to be satisfied with the institution, he or she must first know the institution. The processes we will continue for this are included in the marketing processes. Hospitals cannot advertise except for restricted applications. They are prohibited from advertising in mainstream media, except for processes such as introducing new tools and equipment and announcing social responsibility projects. In these broadcast environments, sponsorship may be possible, which has limited impact. Promotion of healthcare institutions on digital media is restricted by a few principles. Not advertising (paid promotions) not compete not giving price not expressing superiority As long as these principles are followed, healthcare organization marketing can be done through the multitude of tools available on the internet.
Although digital marketing has Business & Consumer Email List developed and a shift to this area is common, including in the healthcare sector, healthcare businesses still have to do physical marketing. The marketing elements here should not be seen only as corporate identity tools and promotional tools. Details such as customer relations management of the healthcare institution, the quality of the physical environment, and ensuring the satisfaction level of the patients are all marketing elements. To put it clearly, a health institution that does not meet these conditions is not expected to experience a long-term process. Why is Digital Important? It is the entire process of marketing health services, announcing the services to the public, and leaving patients satisfied with the institution as a result of their involvement in the processes. This includes pricing etc.
Elements are also included. Of course, in order for the patient to be satisfied with the institution, he or she must first know the institution. The processes we will continue for this are included in the marketing processes. Hospitals cannot advertise except for restricted applications. They are prohibited from advertising in mainstream media, except for processes such as introducing new tools and equipment and announcing social responsibility projects. In these broadcast environments, sponsorship may be possible, which has limited impact. Promotion of healthcare institutions on digital media is restricted by a few principles. Not advertising (paid promotions) not compete not giving price not expressing superiority As long as these principles are followed, healthcare organization marketing can be done through the multitude of tools available on the internet.