Post by account_disabled on Feb 24, 2024 0:41:37 GMT -5
When you search for the most suitable keywords for your website, the first thing you check is definitely the search volume. After a thousand Excel sheets and a few sleepless nights, you've figured out how to find the balance between high and low search volumes . But it doesn't end here! Now there is a balancing act to do between two other crucial concepts for your SEO strategy: Keyword Opportunity and Keyword Difficulty . These are two parameters that are used by various keyword analysis tools and in this article we will see what they are and how to use them to select the best keywords for your website. What is Keyword Opportunity Keyword Opportunity is a value from 0 to 100 that indicates the possibility of being successful with the keyword you selected. This refers to how likely you are to reach a specific audience, get a good ranking and attract a good volume of traffic.
Not all keyword SEO tools use this value, but you can America Mobile Number List certainly find it within SEOZoom . Keyword Opportunity is a value linked to various factors, for example: The number of monthly searches for a specific keyword; The keyword's affinity with your industry or niche; To search intent; How optimized the already positioned pages are; To the authority of the domains already positioned. Keywords with a high Opportunity therefore indicate great potential and the possibility of attracting a substantial volume of traffic, because many people are interested in the topic. Additionally, those who have already positioned themselves may not be applying the best SEO strategies or have low authority, so it may be easy to outrank them. If the Opportunity is low , however, it means that there is little interest in the topic, perhaps that particular keyword does not represent the search intent or perhaps the pages in the top positions are so optimized that it will be very difficult to do better . But before diving into the keywords with high Opportunity, you should also evaluate the Keyword Difficulty.
What is Keyword Difficulty Example of Keyword Difficulty on SEMRush Keyword Difficulty is another value from 0 to 100 that indicates how much competition there is for that keyword. That is, it tells us how difficult it is to achieve good positions for that keyword. This data is available in most keyword analysis tools, such as SEMRush . Keyword Difficulty also depends on a set of factors, such as: How much competition exists for that keyword; How competitive are the domains already positioned; What is your online authority; What already optimized content exists on the web for that keyword; How much traffic your competitors receive. A keyword with a high Difficulty could be widely used, and moreover by websites that have great "SEO power" (such as the big e-commerce companies or extremely authoritative information sources). If the Keyword Difficulty is low , however, the competition is minimal and you may be able to achieve excellent results with little effort.
Not all keyword SEO tools use this value, but you can America Mobile Number List certainly find it within SEOZoom . Keyword Opportunity is a value linked to various factors, for example: The number of monthly searches for a specific keyword; The keyword's affinity with your industry or niche; To search intent; How optimized the already positioned pages are; To the authority of the domains already positioned. Keywords with a high Opportunity therefore indicate great potential and the possibility of attracting a substantial volume of traffic, because many people are interested in the topic. Additionally, those who have already positioned themselves may not be applying the best SEO strategies or have low authority, so it may be easy to outrank them. If the Opportunity is low , however, it means that there is little interest in the topic, perhaps that particular keyword does not represent the search intent or perhaps the pages in the top positions are so optimized that it will be very difficult to do better . But before diving into the keywords with high Opportunity, you should also evaluate the Keyword Difficulty.
What is Keyword Difficulty Example of Keyword Difficulty on SEMRush Keyword Difficulty is another value from 0 to 100 that indicates how much competition there is for that keyword. That is, it tells us how difficult it is to achieve good positions for that keyword. This data is available in most keyword analysis tools, such as SEMRush . Keyword Difficulty also depends on a set of factors, such as: How much competition exists for that keyword; How competitive are the domains already positioned; What is your online authority; What already optimized content exists on the web for that keyword; How much traffic your competitors receive. A keyword with a high Difficulty could be widely used, and moreover by websites that have great "SEO power" (such as the big e-commerce companies or extremely authoritative information sources). If the Keyword Difficulty is low , however, the competition is minimal and you may be able to achieve excellent results with little effort.