Post by sakibkhan51 on Feb 27, 2024 22:52:52 GMT -5
The choice to focus on Free to play only is nothing more than the culmination of a long process that has changed and grown over the years. The most recent example of an attempt to insert advertising into a paid video game comes from Microsoft. In fact, in 2020 during replays of the UFC 4 fighting game an Amazon Prime Video banner was shown promoting the series “ The Boys ”. The web, which was against this choice, forced the developers to completely eliminate the ads from the title in question. Why should users accept advertising inserts in video games that cost on average no less than €70? And this is precisely the trigger for the web's disappointment. In fact, the communities cannot swallow the possibility of having advertisements in free to play. But advertising in video games, as you may have understood, is not a matter of the last few years or even the last decade. It is something that has always existed, more or less in the shadows.
What are IGA (In-Game Advertising) As already mentioned, in-game advertising is nothing more than a totally digitalized form of product placement . advertising in the Battlefield video game From their birth to the present day, video games have been increasingly considered as real means of communication capable of entertaining users for a long time. Contrary to what happens with websites or social pages, the average attention span paid to a video game is much longer lasting. Precisely because of their ability to entertain the public, video games are considered among the most effective means for positioning brands, products and so on . Some videogame companies, such as Nintendo, have shown over the years that they are not particularly interested in the inclusion of ads within their titles, going against the grain with the insertion of Morocco Phone Number fake advertisements in acclaimed games such as Super Mario Kart 64 .
Three types of IGA However, there are various ways of advertising with video games in a non-intrusive or invasive way. For this reason, we present here three types of IGA Static In-Game Advertising (SIGA) The closest thing there is to simple product placement within a video game is the static advertising present in video games. The easiest example to give is that of the very famous EA title, FIFA, which places advertising billboards at the edges of the playing field. The SIGA is nothing more than the implementation of advertising banners - or products to be advertised - within the game code itself. These elements being present a priori within the title, cannot change over time. SIGA, therefore, despite being an excellent example of in-game advertising, remains a basic way of inserting advertising into videogames. At the same time, being free from algorithms and variables linked to geolocation, it represents a means for brands that want to reach a global audience without particular target differentiations. Dynamic In-Game Advertising (DIGA)
What are IGA (In-Game Advertising) As already mentioned, in-game advertising is nothing more than a totally digitalized form of product placement . advertising in the Battlefield video game From their birth to the present day, video games have been increasingly considered as real means of communication capable of entertaining users for a long time. Contrary to what happens with websites or social pages, the average attention span paid to a video game is much longer lasting. Precisely because of their ability to entertain the public, video games are considered among the most effective means for positioning brands, products and so on . Some videogame companies, such as Nintendo, have shown over the years that they are not particularly interested in the inclusion of ads within their titles, going against the grain with the insertion of Morocco Phone Number fake advertisements in acclaimed games such as Super Mario Kart 64 .
Three types of IGA However, there are various ways of advertising with video games in a non-intrusive or invasive way. For this reason, we present here three types of IGA Static In-Game Advertising (SIGA) The closest thing there is to simple product placement within a video game is the static advertising present in video games. The easiest example to give is that of the very famous EA title, FIFA, which places advertising billboards at the edges of the playing field. The SIGA is nothing more than the implementation of advertising banners - or products to be advertised - within the game code itself. These elements being present a priori within the title, cannot change over time. SIGA, therefore, despite being an excellent example of in-game advertising, remains a basic way of inserting advertising into videogames. At the same time, being free from algorithms and variables linked to geolocation, it represents a means for brands that want to reach a global audience without particular target differentiations. Dynamic In-Game Advertising (DIGA)